Detailed Case Study:
Industry: Healthcare
Wiivv's Trailblazing
Journey in Custom
Orthotics
Detailed Case Study:
Industry: Healthcare
Wiivv's Trailblazing
Journey in Custom
Orthotics
No. 1
3D printed orthotic
on the market
100,000
customers
in 9 months
3
patents granted
No. 1
3D printed orthotic
on the market
100,000
customers
in 9 months
3
patents granted
Introduction
Wiivv - A visionary enterprise set to revolutionize the orthotic industry with bespoke solutions.
The Genesis
Ambition
Wiivv, with a mission to disrupt the traditional orthotic market, identified a critical gap: the lack of personalized orthotic solutions catering to individual anatomical differences.
Target Group
A diverse demographic ranging from high-performance athletes to professionals like nurses and doctors who endure prolonged periods on their feet.
The Challenge
Orthotic Industry's Status Quo
The market was saturated with generic, one-size-fits-all orthotics, leading to discomfort and suboptimal support.
Technological Barrier
Despite raising $5 million and generating a buzz with one of the most successful 3D printing Kickstarter campaigns, Wiivv faced a stumbling block - the urgency to fulfill burgeoning pre-orders due to technological limitations.
The Challenge
Orthotic Industry's Status Quo
The market was saturated with generic, one-size-fits-all orthotics, leading to discomfort and suboptimal support.
Technological Barrier
Despite raising $5 million and generating a buzz with one of the most successful 3D printing Kickstarter campaigns, Wiivv faced a stumbling block - the urgency to fulfill burgeoning pre-orders due to technological limitations.
Our Strategic Intervention
01.
Kickstarter Success
Garnered 5,000 pre-orders, setting the stage for a groundbreaking market entry.
02.
Technological Innovations
Hired a brilliant team of engineers. Overhauled the cloud infrastructure. Refined the AI algorithms.
03.
Our Comprehensive Overhaul
Seamlessly integrated the assembly line operations with the technological advancements for efficient production.
Execution and Innovation
Precision-Driven Mobile App
Developed a cutting-edge app enabling users to scan their feet with remarkable precision, creating highly accurate 3D models.
Custom Orthotic Fabrication
Advanced 3D printing technology transformed these scans into tailor-made orthotics with 0.2mm accuracy.
Intellectual Leap
Filed for pioneering patents, including one for integrating electronic sensors to analyze foot movement and gait, offering users deeper health insights.
Results
Pre-Order Triumph
Effortlessly delivered the initial 5,000 pre-orders within a nine-month window, overcoming the initial technology hurdle.
Continual Product Evolution
Launched new product versions, constantly pushing the boundaries of orthotic customization.
Scientific Endorsement
Empirical studies validated the effectiveness of these custom orthotics in pain mitigation and performance enhancement.
Expansive Customer Acquisition
Captivated over 100,000 customers, marking a significant milestone in customer reach.
Strategic Alliance
Attracted Bayer, a global powerhouse, leading to a lucrative licensing agreement and rebranding under the prestigious Dr. Scholl’s label.
5,000
pre-orders within a 9-month window
~$60M
valuation achieved
in 2-years
100,000
customers in
12 months
Results
Pre-Order Triumph
Effortlessly delivered the initial 5,000 pre-orders within a nine-month window, overcoming the initial technology hurdle.
Continual Product Evolution
Launched new product versions, constantly pushing the boundaries of orthotic customization.
Scientific Endorsement
Empirical studies validated the effectiveness of these custom orthotics in pain mitigation and performance enhancement.
Expansive Customer Acquisition
Captivated over 100,000 customers, marking a significant milestone in customer reach.
Strategic Alliance
Attracted Bayer, a global powerhouse, leading to a lucrative licensing agreement and rebranding under the prestigious Dr. Scholl’s label.
5,000
pre-orders within a 9 month window
~$60M
company valued in 2-years
100,000
customers in 12 months
Financials and Duration
Budget
$2.5 million invested in this transformative project.
Timeline
An intense 15-month period of technological development, team expansion, and strategic innovations.
Conclusion
Wiivv's journey, supported by our comprehensive strategies and innovative solutions, stands as a beacon of transformation in the orthotic industry.
Our collaboration not only resolved immediate technological challenges but also catalyzed Wiivv’s ascent as a pioneer in personalized orthotic care, culminating in a prestigious partnership with a global industry titan.
Testimonials
"High integrity, incredible resourcefulness, and battle-tested experience are three qualities that TetraNoodlebrings to any project or team."
Shamil Hargovan,
CEO at Wiivv
"TetraNoodle quickly hired a strong team, launched the platform, and scaled it very effectively."
Louis-Victor Jadavji,
Cofounder at Wiivv
Conclusion
Wiivv's journey, supported by our comprehensive strategies and innovative solutions, stands as a beacon of transformation in the orthotic industry.
Our collaboration not only resolved immediate technological challenges but also catalyzed Wiivv’s ascent as a pioneer in personalized orthotic care, culminating in a prestigious partnership with a global industry titan.
Testimonials
"High integrity, incredible resourcefulness, and battle-tested experience are three qualities that TetraNoodlebrings to any project or team."
Shamil Hargovan,
CEO at Wiivv
"TetraNoodle quickly hired a strong team, launched the platform, and scaled it very effectively."
