Using Analytics & Psychology to Engage Engineering Students

Reimagining IBM's AI and Machine Learning Course Enrollment Strategy

Industry: Education

10x

enrollments in 6-weeks

HIGH

Brand awareness
among millennials

Client Overview: IBM

International Business Machines Corporation (IBM) is a renowned multinational technology corporation specializing in software, hardware, and offering cutting-edge technological educational courses. During the COVID-19 pandemic in 2020, IBM faced a significant challenge with a drastic plunge in enrollments for its AI and Machine Learning courses.

TetraNoodle’s Virtual AI Employees Framework

At TetraNoodle Technologies, we employ a comprehensive AI employee framework consisting of three key elements: the Body, Mind, and Soul. This framework is designed to automate tasks, enhance decision-making, and foster a positive organizational culture.

THe BODY
The Mind
The SOUL

Body: Data Collection and Processing

Implementation at IBM:

Extensive Data Collection:

We collected historical data about students' interests in IBM's AI and Machine Learning courses. This included conducting video interviews, analyzing enrollment data, and examining demographic information of the targeted students

Campaign Analysis:

We also reviewed data on IBM's past campaigns to understand their effectiveness and gather insights.

Mind: Intelligent Decision-Making

Implementation at IBM:

Trend Analysis:

We analyzed trends in student behavior and correlated them with the political and economic situation, such as the Black Lives Matter movement and pandemic lockdowns. This included asking pointed questions, analyzing video transcripts, and examining body language and facial expressions to gauge real sentiment and motivations.

PrInsight Generation:

Our analysis revealed that students were not keen on learning esoteric topics during this period, preferring engaging and culturally rich experiences.

Soul: Personalization and Human Touch

Implementation at IBM:

Understanding Subconscious Desires:

We focused on understanding the subconscious desires, hopes, and fears of the target audience. Rather than pushing courses that were not of interest, we created a culturally enriching and fun event.

Innovative Event Strategy:

We orchestrated an avant-garde online event headlined by Bollywood sensation Terrence Lewis, integrating art and technology. The event featured artists and IBM’s AI experts co-creating unique art forms, such as AI-assisted dance sequences and algorithm-generated poetry.

Results Achieved

Operational Efficiency:

Implemented a culturally rich and engaging event strategy in just six weeks.

Increased Enrollment:

Achieved a 10-fold increase in course enrollments shortly after the event.

High ROI:

With a strategic investment of around $250,000, the ROI was phenomenal in terms of enrollment numbers and brand visibility.

Widespread Acclaim:

The event received widespread acclaim from IBM executives and participating celebrities for its innovative approach and execution.

Financials and Project Timeline

Investment

$250,000 allocated for the innovative event.

Project Duration:

Accomplished the comprehensive implementation within six weeks.

Conclusion

The IBM case study demonstrates the transformative impact of TetraNoodle’s virtual AI employees. By integrating the body (data processing), mind (intelligent decision-making), and soul (personalization) elements, we facilitated substantial improvements in student engagement, course enrollments, and brand visibility. This holistic approach ensured that technology not only automated and optimized but also enhanced human experiences and fostered a culture of creativity and learning.