013 | Building An Extraordinary Small Business, With Brad Taylor

Today I’m talking with an expert entrepreneur, Brad Taylor, about how he got started with entrepreneurship and built it into a successful business by understanding the power of entrepreneurship. Brad is a well known entrepreneur and has graciously consented to this interview, to share his extensive knowledge and experience and wisdom, so that every entrepreneur in our audience can understand the true power of entrepreneurship.

So let’s jump right in. The first few set of questions we will ask Brad is about your background and experience so that our audience can relate to your experience and where you are coming from. And then we will dive into you know, the entrepreneurship and the core questions that be want to share with our audience. So, to start off, can you tell us a little bit about yourself in terms of your background, education and experience?

Yeah, well, I’ve kind of always been an entrepreneur all my life. When I was very young, had a paper out, then got another paper out and started a landscaping business. I think it was in my DNA. Okay. I couldn’t Wait until I turned 16 to get my first job and subsequently got another job, that really was the foundation of setting me. You know, setting me up as a true entrepreneur. And that was my true first mentor. As far as schooling, I did a little bit of schooling, but I couldn’t stand it. I wanted to just be that entrepreneur and I couldn’t see myself, you know, in a class at the time. In hindsight, probably business classes would have been really good for me. But the thought of not being out there and, you know, learning and learning from really talented people, which I did, I was very fortunate. my first true entrepreneur, was the original founder of the largest drug chain. The country. Wow. And it was Bernie and Terry showman. Bernie Schulman started rev co drugstores in the late 50s, early 60s. And then subsequently, they started their own a very large deep discount drug store in Cleveland, Ohio. And that’s where I really got my experience as you would say.

That’s awesome. Yeah, real life experiences much more valuable than than any college degree for sure.

It is a you learn you learn things that you would never learn in school.

So let’s share some of your early experiences when you started your own business. Something that entrepreneurs in our audience can learn from and maybe using their own journeys as well.

so after I I really grew up in the retail business, as I mentioned, and was really involved in that for by 10 years. And then in my late 30s, I made a decision to move from Sarasota Florida, to Portland, Oregon with my wife, okay. And we bought a franchise or distributor ship there, which was in the publishing industry. And we sat my in laws down in a family friendly restaurant, and we were so excited and we shared our new venture. And my father in law stood up in the restaurant, and everybody watched him use words, I won’t even say and he told us we were going to fail, and we’ll be back in six months. So that was and we were moving from Sarasota, Florida to Portland, Oregon, which was almost 3500 miles. So that those words were both I would say motivation and We had to make this thing work. And so we started in the publishing industry in the early 90s. And we knew nothing about the publishing industry. My wife was a pediatric nurse. And I came from the retail industry industry. So I knew how important customer service was. And I knew about marketing and branding, because that’s what you did in the retail industry. But I didn’t know anything about sales, and I didn’t know anything about publishing. So, you know, it was it was quite scary.

And how did it go then? Was it a success?

the first year was like, tough you. We moved to a city we knew no one. Yeah. Um, and I didn’t know much about publishing and I didn’t know anything about sales. was on the other side of the desk with everybody selling me literally everything from soup to nuts yeah and I kind of feel I felt real bad today about how I treated some of the sales people because you know now I’m part of our job is in sales but I’m it I plugged into a system right away of listening to motivational audio cassette tapes, you know, there was no DVDs at the time. And one of them motivational speakers that I really could really understand I related to him was Les Brown. And, and Les Brown would tell me if you don’t have a white chalk mark around your body, it’s a great day. And when when I was having a bad day he picked me up and when I was having a great day, he gave me high fives but I’m going to tell you I wore more cassette tapes out driving around from appointment to appointment and If I hadn’t plugged into some type of motivational system, I wouldn’t be here today. But the first year was tough. And we started to scale our business. And within a matter of I think it was seven years, we had opened up 14 magazines, and we became the largest publisher for the company that we represented.  And after about a year, maybe a little over a year, one day, I went to my wife, and I said, it would be really good if we could work together full time. Because at the time, she helped me around her nursing career,  so probably six months after we had that conversation. She gave up her license after she worked so hard to get not just an RN license, but a pediatric you know, and we’ve worked together for over 25 years.

Wow, that’s awesome.  And so are you still in the same business or you’ve, you’ve moved on to other businesses?

Well, that’s great question. So we got out of that specific publishing business. And in the early 2000s,
we saw a niche for a specific type of business, which is a marketing to high end luxury, real tours, and builders. So we started a company. It’s called luxury home magazine. And today we print over 150 million pages a year. And it’s really interesting since we started that specific brand, how the paradigm has shifted from social media, digital, everything, because when we started that specific brand, there was no social media. websites were strictly flash driven. There was no digital platform. Yeah. And so over the last, you know, 13-14 years, especially we’ve really had to every several years, you have to realign what you do. Yeah. And and when I started in the in the publishing business in the early 2000s, you know, one of the questions you asked is what was my tools? Yeah, tools were a bag phone that costs about
$2 to talk on per minute. pager. And a, you know, an answering machine with, you know, people don’t lot of younger people today when you talk about this, they don’t they can’t comprehend what.

But yeah, we used to have rotary phones and the long distance charges like there was no tableaus crazy  I remember those days I practically used to spend, you know, 70 to 80% of my income monthly on just phone calls because it used to cost so much

I wish I had my bag phone today just to show my, my kids as they grew up, you know, as they can, or how big a cell phone was it was about 13-14 inches tall and it was like a brick. I used to call them bricks, I think

You brought up to a really important point, besides the two you mentioned. One was about mentors, and another one was about motivation. So I think, you know, those are really important aspects. Maybe, maybe you can elaborate a little bit and the importance of these two things, in the entrepreneurial journey that people undertake.

I think everyone should have mentors along their journey. especially if they’re going to be they’re setting out to be an entrepreneur, business owner. You have to have somebody you can you can talk to that you can relate to And mentors are so important. They really my first mentor, her name was Mrs. showman Terry showman, she, I don’t think she told me, don’t ever ask somebody to do something you’re not willing to do yourself. So in the retail business, don’t ask someone to unload a truck if you’re not willing to unload a truck. And she came into the office every day dress so professionally. But yet, when tight when things were busy, she’d be running a cash register, or she’d be stocking a shelf. And I really admire that. And to this day, I still use those principles, you know, because you have to lead by example. So when you run a company, you’re the one that has to lead by example. So people don’t think it’s beneath them to do something that you’re you know, and so I preach that and that’s how I basically run our organization. I want everyone to See, that wasn’t beneath me to unload a truck, or to do whatever. And I think that’s one thing that people have admired about my wife and myself, is we lead by example. And everything that we teach them to do. We done. Yeah. So and that’s what makes it, that’s what makes our organization so successful. And I think it brings a different culture into your business as well.  What was the other question? You had two questions.

What was the other question? You had two questions. So the other one was about motivation, because, you know, entrepreneurship is up and down journey, you know, anybody who has been hit on that path will understand and, motivation is very important, especially, you know, if entrepreneurs don’t have a support of their family or they are spread too thin, and, you know, they need to make money really fast, you know, and that’s how that happens in in everybody’s journey. So what can they do to, you know, pull themselves up and get themselves going again?

Well, like like myself in the 90s. I plugged into motivation through cassette tapes. Today, there’s so much out there with social media alone. You can get motivated through podcasts like you’re doing yourself. Yeah, video posts, social media posts. There’s just so much out there. And I think you have to find specific people, maybe they’re in your industry or not in your industry, because it really doesn’t make any difference. But to me, I love to hear the stories. Yeah. Because I can really relate to motivational speakers by stories. It’s also reading, you know, you knowledge is power. And, that’s the old saying, if you think you’re the smartest person in the room, you’re in the wrong room, and I think what makes a good leader s listening than talking, but also acknowledging, if you don’t know something, or if you make a mistake, and I’m sure we’ll get into that in a few minutes.

And I hope that relationship between your father in law is better now.

Oh, yeah, he’s awesome. You know, when he retired, I had just purchased several years prior a Corvette, and when he retired, I had my almost brand new Corvette with a couple thousand miles on it sent to Florida. Yeah. And gave it to him as a retirement gift.  we hang out all the time now that he tells me he tells me that he did that just to motivate, of course, my mother in law at the time, she was mortified of what he said. But I will tell you this. There isn’t a week that goes by that I don’t tell that story to someone Group, because there are going to be people that are going to tell you, why are you doing this? Are you crazy? You’re too old, you’re too young. That little voice in your head is telling you, I probably shouldn’t do that. And you can’t listen to all these people because, you know, they’re going to talk you out of your dream, they’re going to talk you out of your aspiration. And as they say, you know, the dreams are left of the graveyards, because people want to do it. But they’re, afraid to do it. They’re afraid to to take that risk.

I completely agree. And that’s a wonderful story to share for sure. And, you know, that goes in, in line with, you know, get some motivation. Get some positive thinking in your life and just go for it.

Well, it’s your team, you hang around, do you want to be around, hang around negative people, you’re going to be negative. If you hang around, positive, uplifting people. You’re going to be extremely positive. And I mean, I believe your attitude is so important in everything you do. Yes. It’s not just in business. It’s personal. With your kids everything.

All right. Now let’s get into the nuts and bolts of building a small business. So, let’s, start with your journey itself.  You started way back and you’ve gained a lot of experience. What will you do differently if you were to start your business all over today with the current technology, the tools and the constraints that people have today? Well, you know, I tell this to our team all the time.

Social media is incredibly awesome. You know, our social media platforms for our company. We have millions and millions of impressions a month. But at the end of the day, our business, our traditional business is built on relationships. Yes. And I think that you know, when you and I are when I first started in this business, there was no email, there was no social media, there was no texting, there was no Dropbox. You call someone up, you set an appointment up and you met with them. Well, today, technology can be a deterrent because people think they can be extremely successful just sitting behind their desk. Yeah. And so what they’re losing is that relationship, that eyeball to eyeball handshake, the handshake relationship. So I think that as much as I love technology, and as much as I love all aspects of building technology into your business, to scale it. Our businesses today are still built on relationships and it doesn’t make any difference whether you’re a technology company Or you’re a publishing company like media company like we are, or your retail business. Because relationships are the core component of building your business in addition to the culture of your business, yes. Because, you know, people ask me all the time, What’s the hardest part about scaling your business? expanding your business? Yeah. And my word is, people. If you don’t have the right people, I don’t care what location you’re in. I don’t care what kind of business you have. You will fail. Because your, your people that represent you are a direct reflection of you and your brand. Yeah. And that’s true in any business today.

And you have to maintain relationship with the with working as well. So that they are motivated and you know, look Push in the right direction, basically, and work with everyone collaboratively, right?

I talked about that in my book that I just wrote. Relationships are so important in and you know, just because it’s easy to email someone or it’s easy to do business over the phone. I’m a big I promote to our team or organization. Go meet your people in person develop relationships with your people in person because you You are the brand. Yeah, you’re the face of the brand. You need to go out there and show that because otherwise, you know, social media today is also in some ways. It it portrays for a personal level, it portrays how great your life is, but maybe your life. Isn’t that great. It’s kind of a side. Yes.

And you know, yeah, for sure. So, you, hit the nail on the head there. Now, let’s take it one step ahead. And you know, can you give us some specific advice about how people in this digital age can develop relationships? You know, you said that, you know, going meeting people in person is recommended. But what if there are conducting business on the internet? How can they develop those relationships? You know, digitally or virtually?

Well, that’s a great question. So, are we going to jump into software later, or you want me to go over software to right away. So I think today, no matter what kind of business you’re in, software that you’re able to put your contacts and and put notes in. And I tell a story in my, book that our dentist, every time I go to the dentist, he knows everything about me and he picks up on our last conversation. One day I asked his wife behind the desk. How does your husband remember everything? Yeah, he says he puts all his notes in that night. And then he pulls up the notes of all this patients, and he’s able to start continue the conversation. It’s no different, regardless of what business you’re in. Yeah, I think that, you know, it’s human nature for us, no matter what we do to talk. And we, share stories with people we communicate with, on trips, we talk, you know, children, grandchildren, cruises, we may take, those little pieces of information need to be stored in your CRM. So as you’re having a conversation, you can say, hey, how was your last cruise? How’s your grandchildren doing? How are you going to know that information if it’s not stored in your CRM, but what that said your CRM also is an important component to sending out email campaigns and so what you can do is you can create video that shows you and it allows you to talk a little bit about your brand. It allows you to create and capture value and the product or services you’re representing. And in a couple weeks, I’m going to do two book signing events that same week one in Nashville, and one is Charlotte. So what I did is I created two videos, one for Charlotte, one for Nashville and then one together, so I’m going to be able to utilize those videos as I get closer to the dates. So I’m putting a face behind what I’m doing. And then the bookstores in each location will be able to use those videos also, but you know, video is very powerful today. Being you, represent whatever you’re trying to accomplish those.

Definitely a CRM, even a basic one will be will be good enough to get started with. And video obviously is a very powerful medium today. They say you know, 80% of the traffic on on the internet by year 2020 is going to be video. So definitely leveraging the power of video is very important.

What was also really neat is if you put video in your subject line of an email, you have a much larger chance of that email being read. so, if you put video in the subject line of your email campaign, whatever you’re doing, you’ll have a higher percentage of people that you know. Yeah, your email campaign.

Awesome. Now you’re running a very, you know, elaborate business. I want to talk about time management, how do you manage your time and, you know, still are able to be on top of everything that goes on in your business?

Well, you know, the That we know we don’t have enough time. But I will tell you this and I, I dedicate a chapter in my book on time management, a visual goal setting but I think that no matter what you do, whether you’re a student, your whatever profession you’re in, having proper time management is so important. And this gentleman talked about how important it is Sunday to sit down with your spouse significant other and plan out your week. plan out, you know, what you’re doing with the kids, what you’re doing together, and what you’re doing, you know, individually, and I will tell you, it changed the whole way we were able to run our household.  But with that said
goal, setting goals and Having, time management is like huge. And I see people in our industry and other industries struggle. Yeah, they’re so unorganized.  And I think also part of Time management is prioritizing your time. Having, time management is like huge. And I see people in our industry and other industries struggle. Yeah, they’re so unorganized. And I think also part of Time management is prioritizing your time. In other words, if you’re in the sales arena, you don’t want to be doing stuff that is non related to sales between saying nine and three. Yeah, that’s when you focus on sales, meeting people, talking to people, whatever it may be, do the minutest stuff or the things that aren’t as important, either before or after? Too many people? They try to do a little bit of everything and they end up doing nothing. Yes. And and I’m a big believer in visual goal setting, setting up your goals and setting up tasks you want to do and having them so you can see them 24 seven,  that’s because your goal will be achieved. If you’ll have a much more success rate of really achieving your goal, if you’re seeing that, what you want to do every day, and it can be something as silly as just writing that down on a big piece of paper and hanging it on your, wall.

That’s great. All right. Now, you are in the public publication business. But do you use any other magazines and newspapers, any online resources to get information about business and what’s happening in the field of entrepreneurship technology, and related to you?

Yeah, I’m like, I’m always seeking out. I think when you run a company, it’s your job to constantly be seeking out what’s new, what’s next new, you know, it’s kind of funny because I didn’t know anything about social media or digital content or anything you kind of self teach yourself. You know, it’s kind of like, I remember when we started with Facebook. And now today I think we have like almost 200,000 followers. That’s not probably a lot. But to us it was a lot because we started with zero, you know. And so when Instagram came out, we started on Instagram. And I remember when Google Plus came out, I jumped on Google Plus. And then they contacted me and told me they had to shut down my account because I set up a personal one, but they said, they really liked what we’re doing. So they, turned it into a business account. And now Google Plus is gone. As of May it’s no longer in existence. When Pinterest came out, man, I jumped on Pinterest. And today, I mean, our company has over 300,000 views a month on Pinterest, and Pinterest is just another way to drive traffic to your website. That’s a huge part of social media today, people don’t get that. Yeah, social media drives traffic to Your website.  don’t know if this answers your question, but I’ve kind of tried to learn about different technology over the years. I remember when, in the late 90s the first CRM we started was act. Hmm, yeah, I remember that it was it was owned by Symantec semantics, I think at the time and, and, then it kind of wasn’t working right with a lot of software. So we kind of dumped act and we moved on. I think act now is pretty high tech. But we’ve moved on to other software programs that are more related to our business. Yeah, but you can get into different types of CRM, and there’s really no expense. If you want more specifics, then you’re gonna you’re have to pay because of what they bring to the table, for sure. But I think that for me, it’s it’s constantly getting information reading on knowledge is power, and Sup, a lot of Google Alerts. So I set up Google alerts based on specific industries, technology areas that we’re moving into. And I probably have about 60 Google alerts that are going off at any one time. that feeds me a lot of information. And then there’s certain websites that I like to visit, which also gives me a lot of information. And I think that, you know, the more information you can be part of, it really helps you not only grow as a person, but it helps your company or your business or the brand. thrive.

So to summarize, like, you cannot be complete and even if you know you reach a certain level of success, you continuously gain more information. You know, keep a pulse on the market. And as you’ve just rightly pointed out, you know, things change like even even within the real Off social media, some social media platforms come and go, and you constantly need to update yourself.

Well, I think the paradigm of business in general is constantly changing. Its changing almost so fast that you can’t stay up with it. I mean, literally, we are redesigning our web platform almost every year. Okay, we’re, constantly learning about the do’s and don’ts in social media, because social media is constantly changing. Yeah, the way you post the times of the day you post, you know, hashtags, what works, what doesn’t work. I mean, it’s almost a joke because we’re constantly playing with different things. We have one publisher in Nashville, they have over 60,000 followers on net on their Instagram account and in our Nashville publication. And we love to compare notes with them. And I think that You always have to be seeking out what’s the next best thing to continue to grow your business? my attitude is, it’s not about what you’re doing today, or next year, it’s what are you going to be doing five years from now? It’s going to be differentiating what you do to take your business to the next level.

That’s great. Alright, so let’s talk about how to make small business extraordinary.  What makes a business extraordinary and how can entrepreneurs drive their business to that level?

I think it starts by having a great foundation. you know, when you start a business, you got to be an expert in that business. And we have a very niche business. Our media company, luxury magazine, is a very niche business. It’s not covering everything from manufactured homes to million dollar homes. We really focus on just luxury and I think that’s the future. In our industry alone. It’s having something which is a niche that people need. I think that would make your business successful, as I mentioned is people having systems in place processes of doing everything? Yeah, our training manual up to four years ago was 500 pages. Since then, we’ve created everything online. So we have a security website with a bunch of quick reference guides, like tutorials, yeah, how to do everything, even down to how to set up an email signature, how to set up a LinkedIn account, the do’s and don’ts of setting up social media. Every time we have a question, we set up a quick reference guide, which then we can send our team to, so they don’t have to bother me anymore because we have everything in place. And we’re always changing that. Because the evolution of your business is constantly changing. So you have to have a system and process for everything. I think when you’re doing a business. You can’t do everything yourself. Yes. So you have to find out what you’re good at. And then you have to hire people that are smarter than you to do other things. And a lot of people, they struggle with that, because they want to be the smartest person in the room. So business owners are stubborn, because they feel that if they hire somebody smarter than them, that they’re compromising, you know, their business, or they feel that, you know, they just don’t want to do that. I think that you have to hire experts in certain things. So we have a specific person in our traditional business that does social media. It doesn’t mean that I’m not involved in social media or my wife isn’t involved. But you can’t do everything. And I think a lot of businesses struggle and ultimately fail. Because they try to do everything themselves. And then they ended end up doing nothing. And it’s because it’s not because they’re not working hard But they’re not working smart. There’s a difference. So you have to focus on what you do best and then hire people to do things that you’re not an expert in. And then that will make your business thrive and grow.

So what are the true power of entrepreneurship? Because you know, you did mention that earlier. What is the power of entrepreneurship and how can it be harnessed? effectively?

I think when you’re a true entrepreneur, you have to do something that you have a passionate because if you’re not passionate about what you’re doing, you probably won’t last and I think when you’re setting out to do something, you can’t have a plan B. Because I talk about this all the time. I when I was doing a book signing a couple weeks ago in Seattle, I specifically talked about this was someone in the audience asked a question and then for 10 minutes we talked about this very subject. when you when you want to start a business with the idea that if it doesn’t work, you can do something else, you’re probably not going to succeed. Because, there really is that when you start a business, it’s not going to be great I say to people, I say, regardless of what you want to make out of your business, it’s not like driving through a fast food income, eating fast food. Drive Thru, you order a six figure income and you drive out. Yeah, starting a business is tough. It’s hard. You’re going to go through adversities challenges, you’re going to fall on your face a few times, but that’s what makes you a better person. That’s what makes you learn from your mistakes. And Within six months, I can go back to something else. Yeah. And if you have that mentality, that mindset, you’re probably not going to be successful. Because when times get tough, it’s easier to go to their comfort zone of start out going back to their traditional business. But if they just was stuck in there a little bit longer, they would have been really successful. Because when times get tough, it’s easier to go to their comfort zone of start out going back to their traditional business. But if they just was stuck in there a little bit longer, they would have been really successful. Yeah, so so one piece of advice I give to a lot of entrepreneurs is when you’re starting something out, starting something, scratch, you’re buying a franchise, you got this idea, yet, don’t have a plan B doesn’t have a plan B, then don’t even waste your time. Because it’s kind of like, you know, there’s that one motivational speaker, he talks all the time about, you know, he goes to the the they go to the island and they burn the boats and they can’t get back. Yeah, to make it work. Yeah. But, entrepreneurs have to have a passion, a burning desire, that they think about this all the time and that’s really what they want to do. They also You know, people that are entrepreneurs, they want something better in life. Yeah. And all the majority of the people that came into our organization have education, you only hope your kids have a master’s degrees, they have education that they’ll never use, but they worked at the traditional business. And they wanted something of their own. And I think a lot of entrepreneurs today, they want that ownership. They want something that they they can leave to their kids or something that’s theirs, and they’re waking up every morning know when it’s theirs. And I think there was an article that was published recently that 40% I think it was of every of the Americans in the next five years are going to be entrepreneurs, business owners.

I mean, they want the, you know, entrepreneurs. They have you know, different They want freedom, you know, freedom of their location, freedom of their time, freedom, you know, financial freedom. o that’s what drives them. And you’re absolutely right. If you don’t have passion when things get tough, you know, it’s really hard to get through that time.

I think it’s also that you have to have that belief and confidence. You know, people struggle with the confidence, they struggle with belief, especially in sales, you know, and you can read a person and know pretty quick, that person isn’t confident in what they’re doing, even though it’s our own business. So having confidence, having that belief, having that passion, having that right mindset and attitude is just a few of the intangibles that really make you successful in business today.

All right, great. Is there anything else that you would like to share, we are coming to the end of the interview, anything else that I have not asked or something that you’d like to share?

I think a lot of leaders, a lot of people that own businesses, they run companies, they have to take responsibility for what they do. And they can’t point blame on others. In other words, if something’s not going, right, you just can’t blame other people in your organization. Because your organization, your team, is what truly makes you successful. So in other words, one of the beliefs that I have is, you collaborate with your team, you don’t make your team feel like they’re not part of certain decisions. They may not be part of all the decisions or the final decision. But I think it’s important to ask your team, what’s important to them. When we built our last website, I literally spent almost a year asking our team, what’s important to you? What would you like to see on the website, there’s certain things that I’ll do is I’ll run certain things, or around certain people of expertise and ask them, you know, but I think as a leader in running an organization or running your business, it’s important to collaborate, it’s important to take responsibility when something potentially isn’t going right. And I think it’s really important to be transparent in what you do. Because like I mentioned, you the culture of your business, is why people want to be part of it. You know, it’s, they want to be part of the right leadership they want to be part of, your group, when you treat people, right, you, listen to people, you have empathy, you have compassion. Um, I think that’s a huge part of growing and scaling your business,


Thanks a lot. Thanks a lot for that advice. So that brings us to the end of the interview, I’m sure everyone in the audience learned a lot about how they can build extraordinary small businesses. Thank you so much, Brad, for sharing your wisdom and experience. Now, before I let you go, can you tell us a little bit about your book and your company? And you know, how you work with entrepreneurs? And what kind of what kind of services you provide?

Well, I think in the last 25 years, as my wife and I started to work together, people would ask us all the time, how can you work with your wife, I could never work with my wife. And so part of my book, intentional success, power of entrepreneurship, consists of chapter one is the 12 intangibles of success. The intangibles that I feel were the foundation of our success over the years. A huge part of my book is about all the mistakes my wife and I made, and then hopefully someone else won’t make. years ago, we didn’t know anything about background checks. Yeah, when you’re hiring someone, just silly things, but they’re so important. We talked about, you know, well, how the importance of setting up your bookkeeping or hiring someone to help you with bookkeeping, so that you’re not consumed with bookkeeping, when you should be running your business? Yeah. We talked about working together as a couple. Yeah. You know, a lot of couples, they struggle because one wants to be in charge. Yeah. And I think if you both define your responsibilities, and you both have that vision of being successful, it’s not about who’s in charge. It’s about growing your brand growing your business. And we talked, we spent a lot of time, that’s probably the number one question we are asked monthly. How do you to work together. And we’ve seen a lot of couples that failed, and then aren’t even married anymore, because they thought they could work together and it end up to be a disaster. So if you’re thinking about working with your wife read my book, because my wife and I wrote a whole chapter on that. But it’s, really our, my book was written because people constantly say, you should share that in a book, you should talk about that in a book. I have a whole chapter on sales, you know, and customer service. And then I have a whole chapter on, goal setting, visual goal setting, which I’m a big believer in to this day. But that’s really my book, intentional success, the power of entrepreneurship. I appreciate you. You asking about that. And our traditional businesses, luxuryhomemagazine.com, or luxuryEllemagazine. And like I mentioned, we’re really excited because we were at 150 million pages, we print a year and we have never solicited anyone to open a magazine part . Every single person that came to us organically came to us. They did a search, we showed up, and they wanted something more in life than home to work work to home.

That’s impressive. What I’ll do is I’ll grab the URLs and link to your book as well. I guess it’s available on Amazon?

Amazon, Barnes and Noble in a in a lot of small, independent bookstores. I have a book signing coming up in Nashville, at her nieces books. And I have another book signing that same week at a park wrote books in Charlotte.

So thanks a lot, Brad. And thank you everyone in our audience for tuning in. I hope you learned a lot today from Brad. Thanks a lot.

Thank you. Thank you appreciate it.


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