045 | Don’t Make A Living, Design A Life, With Jordan Paris

We are really excited to have Jordan Paris in our show. So Jordan is a 21-year-old author, podcast host web developer and a former college athlete seen in men’s health, Yahoo, finance, and NASDAQ as a beacon of light for inspiring people from all walks of life. And he’s got this podcast called Growth Mindset University, which is a very popular podcast, I highly recommend you check it out. And Jordan has interviewed some of the most successful and well-known people on the planet on his podcast. His approach to life and business is simple, yet powerful. It says Don’t make a living design a life. So that’s a beautiful quote. With that creator’s mentality, Jordan has been able to produce outstanding results for himself, and challenge others to rise above circumstances and take control of their lives, which is what we’re all about here on this podcast as well.

 So welcome, Jordan.

It’s my pleasure to be here. I’ve been excited for this one.

Awesome. That’s great. Alright, so let’s jump right in. Why don’t you tell us a little bit about yourself and your podcast, growth mindset University,

Growth mindset University. I mean, gosh, everyone, a lot of people asked me how I started it. Right. Like, how, when was the moment? I have no clue. I don’t know if the only thing I know, is the first episode came out April 17, of 2018. And the only reason I know that is because that’s what Spotify says happened. Otherwise, I  wouldn’t know. It’s, it’s as if I was sleepwalking through the whole process, which isn’t too far-fetched. Because if you listen to the early episodes, they sucked. You know, I grow as I go, I’m a guy that makes decisions without hesitation, you know, in other words, imperfect action. And, and I grow as a, as a go. And you know, that’s so many things in my life, it’s a lot of the good things in my life, I’ve kind of conditioned myself over a number of years to make these decisions without hesitation because the more time I have to think about something, the more likely I am to overthink it, and probably blow it. And that’s everything from books, podcasts, what have you to approaching a beautiful person across the room.

Awesome. That’s great. And how did that happen? Like, you know, obviously, you’re such a young entrepreneur very successful. So did you experience anything unique? Did you run into any mentors early on in your life? How come? You know you got such a good start at an early age.

Always mentors, always and I was just talking with Jared Robbins is a he’s, of course, a decorated performance coach, also the son of Tony Robbins. And he, you know, he is telling me like, oh, like trial, and error is the stupidest way to try and learn anything, you know, if you were to, if you know, you want to you want you know, like let’s just, you know, rent a plane, say Screw it, and let’s see what happens No. And you like you want a pilot that lands a plane 80% of the time. No,  that doesn’t exist because you die. If you only land the plane 80% of the time you die 20% of the time, nobody would take a plane. So really, you know, trial and error isn’t the best way, the best way is to go through get someone who ought to know someone who’s been there and done that a mentor that can kind of guide you through help you through the process. And I’ve done that so many times over. It’s with my current mentor, Dennis, you who’s helping me build this marketing agency for serious podcasters he’s been helping me for quite some time now. And you know, we’re at a point where I’m, I’m wheeling and dealing and I’m doing well. And then, you know, I’ve had mentors for different purposes in my life. Right. And you know, some of them are some of them. I mean, you could even some of them are like, you know, of course, I’ve had Mark Manson on the podcast, but like I said, He’s just got these amazing courses on his website to like, I want to become as good of a writer as him. Oh, I would naturally go to him to become a better writer. And like, his course is amazing. And I’m just so excited to see where my writing skills are, will go over the next few years and in decades, because Mark has indirectly helped me through that process. Dennis is very much, very much so hands-on. I see him all the time. I’ll be with him tomorrow. I’m flying. We’re flying out to Phoenix. Phoenix, and we’re going to be traveling together for the next few weeks. And, but mentors Yeah. Just abundant throughout my journey. Yeah. Time and again, just always better together. For sure.

That’s great. Yeah, I mean, Dennis, actually is going to be on this podcast as well in a week. So that’s my man.

Yeah. Good job. Make sure he knows I was on here too. Yeah.

Yeah. So uh, that’s interesting. You know, you have so many mentors, but tell us how you approach these mentors, like, do they come on to podcast first and then they agree to mentor you or you approach them for mentorship first, and how does that process what is your process?

Like, and there’s not a two defined process, you know, falls into my lap light like Dennis just kind of wasn’t expecting it. And you’ll have to ask Dennis about mentorship as well. That’s like one of his key talking points, that you’ll really get them going on that everyone that listens to this episode has to listen to the episode with Dennis you in the future. So subscribe to the podcast. Okay. So you don’t miss that episode. Right? And so Dennis, like, just heard me on another podcast. My friend, my good friend, Jeremy Ryan slate. I don’t know if you know, hey, yeah. Okay, so like I’m getting, you know, it’s funny, successful people, like I’m noticing they all hang in, like we all have the same circle. It’s very, it’s, it’s, it’s telling who you hang out with and who you know, so like, So Jeremy Ryan, say a good friend of mine. And he had me on the show. And I put it out on a Friday and then Saturday, morning, this guy Dennis hits me up. I know, he was in my network. I was like, thinking of reaching out to him to be on my show. Anyway, I just never got around to it. And he’s like, he’s like, he heard me on Jeremy show. Right? And he hits me up at like, 10 in the morning. He goes, like, Hey, I’m in Naples today. And I live in Fort Myers. So like, town over? Come out. And we’ll shoot some videos. Awesome. As I was like, all right, you know, I really, you know, I’m just expecting like, nothing at like, not too much out of it. Like maybe I’ll hang with them for an hour to you. You know, like, whatever. I hang out. We spend 12 hours together. Wow. And by the time, by the time I were done, he has given me because this guy is the king of a process of process-driven businesses. Yeah, I asked him about that, too. He can this guy can build a process-driven business with like, repeatable processes. Yeah, like, he’s so organized. Everything’s documented. Everything’s in the video, everything’s in writing checklists, everything, I’m sure you are immersed, deeply immersed in that as well. And So, so he, he kind of started, he started putting me on this path. We had everything the strategy mapped out everything mapped out on different sheets of paper. And, and we were and so and he’s been him and his team has been helping me all along the way, the last couple of months. And, and he also that day to had a fear of getting in front of the camera. Yeah, he, he, he pulled up. He’s like, All right, let’s do Facebook Live. And all of a sudden, 11,000 people are watching us on Facebook Live. Wow, I’m talking. Like, I’m watching the numbers rise up, I’m watching it from 200 400 to 600. And this is a matter of seconds. At 1200, 1900 just keys gone, right. And I and there’s like, this is the first time I’m doing something like this. never done any live stuff, you know, much less a video I’ve been like thinking about it for so long. That’s like one of the so like when I don’t make a decision without hesitation. What happens is two and a half years go by and I tell myself every day like I kind of do these videos. You know, I knew I should have been doing it. But I never did it. And I just beat myself up for it. And it just took someone like Dennis to get me out of that rut. He believed in me and he bought me this where is this iPhone XS max well under 56 gigabyte iPhone, because max that day, because in my end of the bargain was to start shooting one-minute videos, yes, he really believe that I would blow up from that. And I was like, Yeah, whatever. But every metric. Every metric out there like that I have, you know, in my, in my businesses like gone up, like doubled and tripled because of this video. Yeah, the videos that I put out all the time, and it’s just, I’m very thankful. Very thankful. And then what I mean, but yes, you asked how this came about. I mean, that one just fell into my lap. You know, it’s hard to say I just being uniquely me, I’ve been being myself being you know, on a pod, unapologetically me on LinkedIn for a very long time and been very consistent with it and it attracts my tribe, and it attracts a good quality, high-quality individual. And I attracted Dennis.

Yeah, I’m to your point, you know, I don’t think it’s going to them, like, you know, the way that you put it, it was thrown in your lap. I think you’re being modest, like, you know, I think good things happen to good people. And to your point about, you know, he didn’t start shooting videos, everything in life has certain timing, and, you know, it was something similar in my journey as well. Like, you know, I started off building some courses, and I didn’t want to shoot videos them, you know, I tried to shoot a video, it didn’t work, and then over and over. And then one day, I was like, okay, you know, even if it sucks, I’m just going to put it out there and see what happens. Yeah. So that’s how most journeys go. And you know, you just gotta take the leap of faith, I guess.

Absolutely. And then you know, what it does to it leads me to people like you, like, I think the only reason I think my, I think my, what my LinkedIn posts and videos are what attracted you and why we’re here talking right now like, and I’m very grateful for this. And you’re the type of person that I love Inviting into my life, like, it’s great, I really enjoy this kind of thing. And I love continuing these types of relationships like these are these for me are never one-off transactions. Yeah. You know, they’re like, that’s my worst nightmare to like, do this, and have it be a one-off transaction. Like, what’s the point of that is stupid, you know, there’s no point.

Well, I particularly enjoy this podcasting, just because of this, you know, interaction you have with so many bright people, and you basically just pick up, you know, one or two nuggets here and there and just improve your life overall, to a great extent, you know, whether there is any transaction or not, I mean, just this interaction is a huge, huge plus, plus, you know, a lot of people are listening in and viewing, and they are getting this benefit of this just casual conversation, and, you know, it’s amazing. Absolutely,

yeah, I can, I can go through many guests and say the one or two things that I picked out from that person, and it’s just like a piece, they’re just pieces to the puzzle that come together all along the way. And, and the more people I have on my show, and probably for you, I did just everything compounds up appear, pointing to my head for people who can’t see. And it’s just everything comes together very beautifully. Yeah.

All right. So talking about these learnings, what are some of the principal learnings that you have obtained from your podcast?

Yeah, I mean, I can think of like Jeremy, Jeremy Ryan slate-like, and he helped me just with podcasters specific. And like, and with my interview style was something I picked out from him is like, he used to over-prepare. And, like, ever, let me preface it with this with everyone has a different way. And the idea is to like, do whatever makes you the interviewer most comfortable in your seat so that you know that may the interviewee is most comfortable in my seat, you know, in the interviewee is most comfortable in their seat, as a result of you being comfortable in your seat. But Jeremy used to, you know, just be extremely, extremely over-prepared. And it was like, it was like, so what about this? What about that? Where were you born? What, what about what you do here? Well, whatever, it was, like, question, and you’d like wasn’t actually listening, you know? And so what he, what I do all the time now to prepare, like I just kind of go through the bio. Yeah. And just like, let me and you craft a whole interview just from some just from reading someone’s bio just and just like, what’s like here, what do you get curious about like a, you know, like, Oh, this is about that. I mentioned that you know, like, what? And I just kind of go through there. And so he, he really helped me with, with that. I’m trying to think it’s like hard. It’s like hard on the spot. Obviously, like Jared Robbins, like I, I decided, I decided that in the beginning. My episode, Jerek came out today, and you know, about the, you know, the airplane analogy, and you know, about trial and error. And that’s like, of course, I got that. from him. Yeah. And, and then I, you know, Kevin, Kevin Rudolph, you know, one of my favorite musicians with his, like, you know, it’s just his creative process was, was interesting. I’ve had a couple of musicians on now, and just interesting to hear that kind of stuff, Mark Manson, with, like, his, his writing process. And just so many things, like, Oh, my gosh, it was the thing was just filled with gold nuggets. And like, just interesting observations that, that he’s made in his new book, that I do have behind me, like, for example, you know, and I’m paraphrasing, but you know, we are, the world is better than it’s ever been all this technology, whatever. However, we’re more depressed. Yeah, there’s depression is, is higher, the level rates of depression are higher than ever. So like, making life easier and less complex doesn’t really make us happier. It just makes us find less solvable, more trivial, irrelevant, silly problems. Like, there’s too much ketchup on my burger, I demand a refund. And I’m really angry, and I’m gonna sue you.

Look, well, first of all, the problem for people who have come from the third world in.


yeah, I completely hear you. Um, so, you know, a lot of good learning from obviously, you have done so many episodes. So I didn’t want to put you on the spot. But, you know, do the podcast, and you’ll get a lot of nuggets out of it. Now, coming back to the entrepreneurship. So, you know, we have a lot of aspiring entrepreneurs in the audience. And some people have started their startups as well. What will you recommend to them? You know, as they’re starting in the entrepreneurial journey, do you recommend them starting their own podcast as a way to get their name out there?

Yeah, I think every business should have a podcast and I think every business will have a podcast, it is a great and people look at pockets like I ad revenue sponsorships. No, that’s really hard. And you’re like, dependent on like, what if it ends you what happens when the sponsorship like, ends, and they don’t show up? And it’s, I don’t like that model. And however, if you make a podcast, like a podcast part of your funnel, yeah, that builds, you know, trust and rapport with your customers, and prospective customers over the long term. I think it’s an invaluable tool. It’s very like a podcast is very intimate. Yeah, you know, like a, you know, one minute video, whatever you like you, you know, I don’t remember I don’t remember the one-minute videos that I saw yesterday, like, as great as it is that I get 75,000 views on a video. Like, I the impact I feel it is not as much as the podcast, like someone listens to one of my, like, a 60-minute podcast with me and Mark Manson or me and Dan lock, like, they’re invested, they’re not going to forget that they listened to that. And I also planned in the beginning and end of my, my introduction in my out show. You know, there’s so many things that I wish I knew of, you know, when I first started my podcasts and look like so many unknown variables that just stress people out and, and overwhelm people and things that took me months, years to figure out things I’m still figuring out along the way, still getting better. And I just wish somebody gave that gave me like, you solved for those variables in the beginning, like I would be so much further along. And so like what I’ve done, I’ve created this completely free resource blog post called podcast University, you just go to Jordan Paris dot com slash pu to get free access to podcasts University. And I plant that in my intro, and my outro. And what is my business marketing agency for serious podcasters at every turn, at every turn, I am creating new customers, new prospective potential clients, right? Like I am, right, and people love that resource. And people get a lot of value. I get messages like, like, thanks, journey and just watch my podcast today. I’m like, Yay, you know, it’s great. I love hearing that. Yeah, so it can be, it can be part of the podcast, should very well be part of your funnel.

I completely agree. And to your point, you know, one minute video is, is obviously you know, it puts you out there but this casual conversation, it’s you know, these are candid conversations and people get to see how you react to certain questions, you know, how you think and, and, you know, basically get to know you as a person and that happens over multiple episodes. And, you know, by the way there you know, one the time they have heard or watch like 10 episodes, they practically your friends, right?

Absolutely are so they think and I mean, yeah, a one minute video, though. It’s just not that intimate. Like the goal should be with those woman videos. I mean, yeah, it’s part of the funnel to like, the goal, at least for me with those videos. Get at all costs, push them to the podcast. Yeah. Yeah. And then from the podcast to my email list, of course. Like I always, always mentioned, I, I don’t even just tag growth mindset University, like my company page. In, in the, in the post, like, I weave it into the story. Yeah. Right. And the first comment on my post will be subscribed to growth mindset University now, so that on Apple podcast, and Spotify, so that you can succeed in the progressive New Age of business, and life with interviews from Mark Manson, Dan lock, James out torture and other luminaries. And like that, that comment gets like 15 likes, every time. And I and my company page even now as that. I’m like, I’m I started doing this two months ago, like this. And I had 114 followers on my company page on April 14 of 2019. Now, here we are, a little over two months later, I got 907 followers on my company page, like, that’s a LinkedIn company page. That’s, that’s good. Like, that’s, that’s very good for that I’m very pleased with that. And of course, people end up subscribing to Napa podcast and Spotify. So I noticed that I’m you know, that like the promotional videos I put out to give people a tease of the podcast, I noticed that those mattered less and less for me. Because so many people are subscribed. Yeah. And they, they just listened automatically. Like, they just listened when it comes out. Because they’re, they’re subscribed. Yeah. Cool.

So yeah, I mean, that’s a very good strategy for any entrepreneur, any tech, startup founder, start a podcast, provide some value and, you know, make it a part of your funnel. And you know, that I’ve worked so hard, when So what was the time period between you starting your podcast and then actually monetizing it directly or indirectly?

Yeah, long time. Started, as I mentioned, April 17, 2018. Probably, probably almost a year, almost a year it took, yeah, a lot of my growth has happened in the past two, three months.

It really has. Well, it goes to show you know, you’re really young and full of life. Well, one year is not huge, you know, it’s not a long period of time to get that. So that’s amazing. All right. And now let’s talk about this beautiful quote that you have don’t make a living design a life. So tell us a little bit about that.

Don’t make a living design life has been in my Instagram bio for almost three years now. Not because it sounds good. But because it actually works. And I’ve designed my life around three criteria, those criteria are, does it you know, does? Does it make me a lot of money? Do I have a lot of fun doing a specific activity? And do I help a lot of people, if a certain activity doesn’t fit one of those three criteria, I either don’t do it at all, or I outsource it. And so what this is, is a grand filter over my life, where like, I don’t suffer from decision fatigue as much everything’s like black and white doesn’t fit the criteria, or does it not? Yeah. And, and, and then you can set your own. You set whatever criteria you want, like, but I’ve set it up in a way like, I don’t want to be my worst nightmares to be a corporate drone for 40 years. Like so. So my criteria are set up in a way that it doesn’t involve being a corporate drone because that’s it doesn’t fit any of those criteria. So yeah, so that’s what that don’t make a loon designer life is yes. Awesome. Yeah.

It’s interesting, like, you know, I’ve worked with a coach, and he put me through a similar exercise, to figure out what my values were. And then, you know, we arrived at these values of adventure, conviction, and courage. And, you know, it’s sort of really powerful to use that as a filter on whatever you do. And, you know, it becomes a, almost an automated process of designing your life. So I’m glad that you’re, you know, our, our, our processes are aligned in some way even though, you know, within the automated in any fashion. Absolutely. So that just proves the effectiveness of that process. All right. So, now, tell us about yourself, like, Who’s your role model? And why?

Right now, Dennis, Yu is my role model. He’s gonna hear this and be like, like, Jordan, shut up. You sound like, gosh, anyway, yeah, Dennis, Mark Manson. People that have people who have what I want, you know, let’s see.

A lot of people I mean, there’s a lot of books on the shelf. Behind me was a lot of those guys, all those people are role models. I mean, we see Tony Robbins era, we see Vanessa van Edwards. And who is the only reason I talk today, and I had her on the podcast a year and a half after reading her book. And things kind of came full circle, because I’m, you know, like her, I’m a recovering awkward person. And she’s the one that put me in remission, I was a full-on awkward person over a year and a half ago, and now I’m recovering. So. So she’s, she’s my social superhero role model, you know, in terms of my I’ve different role models for like, different areas, different aspects of my life, like in terms of social life, like, obviously, Vanessa is my role model in terms of building the agency I want. Obviously, Dennis, you are that guy, as far as being an amazing writer, which I really, really want to be that’s like, I love writing, I just want to get really good at it. I’m going to get really good at it. I can. Obviously, it makes sense for Mark Manson, who is sold. He sold eight over 8 million copies, these of the subtle art and his new books are doing very well. cup, it was like a month ago, is the subtle art and his new book, were number one into on Amazon’s charts, like the two best books in the world. So obviously, it makes sense for me to turn to him and make him my role model for writing. He’s so good. He’s so talented. I really just appreciate his writing. I do.

Yeah, that’s a good strategy, like, you know, have an open mind and have many mentors and specific areas of your life. That’s great. Now, Jordan, I understand that you did not finish college. Is that true?

I am being forced to be here still, I guess is my parents. It’s okay, though. I’m three-quarters of the way done. So it’s okay.

Yeah, but what do you think about the modern education system?

It’s a huge scam. formal education is a joke, antic scam, those student debts. student loan debt is up to $1.6 trillion. Believe the average person owes an average of $37,000. And people my age are a little bit older. I’m 21. So people like a little bit older than me. They’re getting married. Less. Yeah. They’re having a good night. I mean, say married? They’re having kids left often. Yeah. And they’re buying homes less often, even though they want to just as much as the previous generation. Yeah. Why is that? Why is that because we’re, they’re saddled by student loan debt. Can’t afford it. Also, what we’re learning here? Well, first of all, they’re robbing us blind, I’m not done with the debt, they’re robbing us blind like you were told, you need this piece of paper to be successful. Otherwise, you don’t have this piece of paper, you don’t have this education, this quote-unquote, education, you’re not going to be successful. And that’s just not the case. It’s absolutely not. My, my education is, number one, it’s getting in the way of my learning. My formal education is getting in the way of my learning. And it like, it holds me it caps my the potential of the money that I make, like, I can make so much more money if I was not in school right now. It’s just so funny. And so the Robin is blind, like the amount of people that don’t even realize, and like they’re teaching you how to be a corporate drone. Yeah, like, if you want to be a corporate drone for 40 years, like, if that’s what makes you happy. That’s fine. That’s great. I don’t like I’m not like talking it down. But for me, I view it as being a corporate drone. And I, it doesn’t make me happy doesn’t fit into my design life. Like sit, you know, working there for four years, and then saving everything for retirement and dying three years later. And other than really, feeling someone else’s dreams doesn’t really make me happy. But if you if that’s what you want to do, then go to school. If not, don’t go to school. So we can point to like, you know, what are we learning here? It’d be one thing if we were actually learning something. But like, education is great, but that’s not what’s going on in these higher education institutions. It’s absolutely not what’s going on, you know, with the product, graduating students is worse than ever, and employers are catching on and not requiring the piece of paper anymore. Some people I What is it Google? I don’t know. I forget there’s a couple of companies now that are more and more companies are not requiring this piece of paper, because the product has never been worse. And we’re not so like, you know, we take the business school for example. What’s the course? Okay, so they’re cookie-cutter courses. McGraw Hill education. Yeah, right McGraw Hill. homework and quizzes. You can just click through and still get an A McGraw Hill PowerPoints that the teachers just read off of. Oh, and by the way, the teacher hasn’t even been there and done that. Yes, the time. Yeah. And then the tests are auto-generated from McGraw Hill’s test bank of 30,000 questions. We bubble it in our answers into a scan Tron goes into the machine and scan Tron comes out and comes out the number that somehow defines us. I got news for you grades are an illusion. Completely an illusion.

Well, yeah I mean, yeah, I know.

Right? We’re not learning anything. You know, we’re not learning how to build a process-driven business. We’re not like, like, when Dennis you taught me this, I was like, wow, you just changed my life like you just maybe a lot of money over my lifespan. Like, as a Nicholas, like, we’re not learning this in school work. And like marketing. We’re learning things that worked in the 90s. For marketing. I’m a marketing major, and I love marketing. I mean, you see me you like my posts, you comment on my post, like you, you see that stuff. And I am talking about marketing on here a little bit. I love marketing. But that’s not what we’re learning in school. We’re not learning a thing, the things that work today at all. We’re learning things that work in the nice, we don’t learn, pursued, I got a whole list here. In this notebook of things, we should have learned in school, but then we’re now learning, you know, what works and what doesn’t with persuasion and health and nutrition, how to have healthy relationships and find the ideal spouse, how to build good habits break bad ones? How to do nothing meditation, how to build skills as opposed to memorizing? Yeah. factual information. Is it irrelevant? You just look it up? And then the whole thing like, you, you’re not gonna have a calculator in the real world. Yeah, I am. And the calculators right in my pocket, dude, it’s there. Do you know how money works? communication, human behavior, body language, human connexion and vulnerability, honesty, the business process development delegation? Yeah. That’s a great one. How to find the right people, for your team? Even if you like traveling long term travel and making money online? Yeah. I mean, well, content marketing, relationship marketing, I’m done with that. All right.

You’re obviously you know, that’s been. But I cannot, you know, I have spent a lot of time in this field, because I built very large systems and a large lot of content for higher educational University. So I know a little finger too. You know the problem is like, they take so much time to develop curriculum, like, you know, they take about five years, on average, to develop a curriculum. So you can imagine if they start to build a curriculum about social media, today, it’s going to be five years until they release. And then by that time, it’s all gone. And yeah, some of our audience is, is from abroad. And, you know, there’s a huge problem of student debt, because you cannot get through college, it’s so expensive. You cannot get through college in the US and North America. Typically, without taking a humongous amount of loan, which you end up paying over, you know, 10-20 years. And the situation is getting worse in other parts of the world as well, education is higher education is getting more and more expensive, more competitive. So definitely, I think we are on the cusp of sort of a major change a major shift. And we are already seeing some things happen. I’ll mention a company called mind Valley. So let’s just check them out. Like, you know, they’re doing some amazing things. And in sort of reshaping how, how we learn and all the things that you mentioned, you know, these are the important things in life, we need to learn. And they have put on some amazing programs, just addressing those type of topics. So, you know, I’m obviously just passionate about this. And I don’t have any affiliation with mind Valley, but I just mentioned that so that people can check it out and see how they can incorporate those videos in their life.

Absolutely. Like I’m sitting here on a rainy day and going through Mark Manson’s writing course, I’m going through his dating and relationships course. I mean, listen, you can judge me like people can judge me for caring about the quality of my relationships. Like, go ahead, I don’t really care. But I care. So I’m going through these courses. And I’m like, this is what learning is about. Wow, I’m taking notes in here. This is voluntary learning is great. I love it. And yeah, and people are waking up. Yeah. to, to the fact that I’ve that formal education is a huge scam. I used to put out these posts about that. And, and people would, you know, I’d say like 20 to 30% would disagree, you know, and attack me for it. But as time has gone on, it’s kind of it’s gotten more like 5% of people disagree with me that formal education is a huge scam. Like, I’m very explicit with it. Like if you, you go through my, my posts, like every couple of weeks, I’ll I get the frustration boils over with the education system, and I just type my heart out and post it. And people love it. It’s very controversial issues. So that’s why people love it. And then as Yes, as time is going on, especially like in the last six months, more and more people are agreeing with me. It’s pretty crazy. And I think it’s because like, I think it’s just because the amount of times I’ve posted about it. Yeah.

Yeah, I mean, I mean, resonates and people can see it.

Yeah. Coz like, what happened, what was interesting, like this one video, about education got 75,000 views. And that was like, a month ago. And still, like, I only have 27,000 followers. And I only say only because in comparison with 75,000 views, like, obviously, a lot of people who weren’t following me saw that video. And I found that the people that I had never seen pop up before, and like in the comments section, like the new people, they, like, disagreed with me more often. They were like, it went back to like, 80% agree with me and 20% disagree on that post. So I think it’s like a and this is like anything thing with marketing. It takes, it takes a lot of touches, you know, takes like 12 touches, to get someone and so like it, as it took me like 12 touches to really convince people that formal education is huge of the fact that it’s a huge scam. And I’ve seen that happen. But of course when I was exposed to a new market and kind of reverted back, so I just an interesting observation I want to share.

Yeah, I mean, I just want to clarify, I think education is very important, but actually that it has been set up right now. Which is to you know, pump out corporate workers or, you know, these degrees, which are, you know, sort of meaningless these days. That’s what needs to change. And, you know, we need to make education more personalized. And I think the good thing is since I’m in, I have been in that field, I know, there are some major efforts going on in that direction. So I think that’s why we have just in a transition phase, hopefully, you know, by the time the next generation comes, the long things would have been things will improve quite a bit.

Yeah, I’m gonna make, you know, if someone else doesn’t make the change, I’m going to either make the change or die trying. So it sounds like an accurate statement because I’m going to do everything I can, you know, and

I guess yeah.

A lot of people are doing everything they can.

Yeah. Yeah. Alright. So now let’s talk about some mistakes. Did you make any mistakes? While you know podcasting, or starting your business or, or your YouTube channel? And what are the lessons that you can share from those mistakes?

Well, first off, nobody cares about me on YouTube. I don’t, I’ve never tried out YouTube, really, I have 15 subscribers, I actually got a notification, I went to my email saw that someone named Nathan Jane as subscribing to my YouTube channel, as like, as like, oh, subscribing to 15. I don’t know how you found it. But I mean, if I can go, I would. I should try YouTube. I really should. But however, I mean, there’s so many things with podcasting that, like I wish I knew, you know, that I was talking about with podcasts University, like just all the technology, there’s, there are so many things, there are so many things I could have, I could have capitalized a lot more in the first, you know, 65 episodes, I just didn’t you know, it wasn’t that good of a podcast. However, you live in learning, and I share those with people in podcast University. Other than that, I mean, I mean, I’ve, I’ve failed, like, I mean, not failed, like I quit this, I quit developing websites, you know, because I realized it was, I only liked doing it for myself. And clients, I hated doing it for clients. It was great money at it, but I just didn’t have a process-driven business. And it was like, it was me being a solopreneur. And so that’s why I’m right now transitioning from solopreneur to full-scale agency with the help of Dennis you. And you know, building this process-driven business and so like, that’s the biggest thing that I wish I wish I knew how to build a process-driven business from the get-go and for anyone that wants to learn how to do that. Just follow Dennis you and like on every platform and cheque out. He’s got this great Blitz nation, a Facebook group that you can join. Find that and take advantage of that you’ll learn how to build a process-driven business. I mean, yeah, full transparency. The Blitz nation is under $59 per month. But you if you think for a second that it’s not worth it Penny you out of your mind, because it’s gonna take you a long time to figure this stuff out by yourself.

And tell us about your book. When did you write it?

Wrote it in, in from March 17 of 2018. April 17, 2018. March 18. April 17. I’m sorry.

In one month you finished a book

I did. I worked 10 hours a day. I did take three days off. And then the next 30 days worked on publishing it. How do you publish it? clouds us? You go to Kdp.amazon.com. And you put in like this is a real? I mean, yeah, I published through Kindle Direct Publishing but like, this is a real physical book. Like it’s right. Here it is. Right behind me. Like this is not just an E-book is 184 pages like a real book like you see it here and it looks pretty right you know? And it’s really easy to do that. And you know who helped me big time my friend James out toucher. He has this great publishing self-publishing guide. The link is James out touch comm slash Paul published or get published. And the keys. That’s the only reason that I know how to that I knew how to do that. And then it kind of came full circle where you know, him and I did an interview in front of a live audience in New York City last month. It’s not out yet, but it will be and, you know, I told him that as his you know, he’s, he’s the only reason that this book exists.

That’s great. And so why did you decide to write a book?

I have no idea. It just happened. Decided without hesitation. That’s it. It just happened.

I guess it past one of your filters, then I guess those big head? All right, right. So what’s next for you, Jordan.

I’m really, really focused on this marketing agency. And I’m really focused, I’m just really focused on business and entrepreneurship, like, I got away for a while without being like a real entrepreneur, like I was. I asked freelancing, you know, as I said, like developing websites making a quick buck, you know, just being like, you know, podcast book, but now I’ve been like, ever since it turned 2019 I’ve had this. This I’ve been yearning to become more invested in the world of entrepreneurship and become like a real like, like, be a real real, like a hardcore entrepreneur, you know, like, I don’t know, I just, it’s like, should I move out to Silicon Valley?

You know, I don’t think you should do that. No, I don’t think so. Because, you know, Silicon Valley is, for better or worse, like, it’s still sort of a corporate machine, you know. But if your entrepreneur you want to start a startup, you can do it anywhere, like, you know, location is, is less important these days, unless you want to be in that, you know, the, in the vicinity of that big machine. Absolutely.

Yeah. Well, I mean, other than that, you know, a continuation with the podcast, continued growth there. Some really, really cool people on the schedule, just got just booked my first billionaire too, you’ll have to subscribe to the podcast and see when it’s released, to know who it is. And things are happening there is I’m very happy with the growth of everything very.

That’s great. Well, thanks for being awesome. And keep doing what you’re doing and sharing all your knowledge with us so that we can also learn it’s been It was an amazing interview. Thank you so much. I didn’t even realize we went overtime, by a significant margin, but Oh, well.

I don’t realize either. I just, I just have fun with this stuff.

Yeah. Well, great. Thank you so much. We learned a lot. And good luck with everything. And I hope you come back again on this podcast.

You’re the man, thank you very much. I really admire everything that you’re doing with this podcast and the early success that it is at, you know what you’re doing, and I’m really excited to continue to watch this and Yes, come back on.

Thanks for the kind words.



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