Detailed Case Study:

Industry: Healthcare

Wiivv's Trailblazing
Journey in Custom
Orthotics

Detailed Case Study:

Industry: Healthcare

Wiivv's Trailblazing
Journey in Custom
Orthotics

No. 1

3D printed orthotic

on the market

100,000

customers

in 9 months

3

patents granted

No. 1

3D printed orthotic

on the market

100,000

customers

in 9 months

3

patents granted

Introduction

Wiivv - A visionary enterprise set to revolutionize the orthotic industry with bespoke solutions.

The Genesis

Ambition

Wiivv, with a mission to disrupt the traditional orthotic market, identified a critical gap: the lack of personalized orthotic solutions catering to individual anatomical differences.

Target Group

A diverse demographic ranging from high-performance athletes to professionals like nurses and doctors who endure prolonged periods on their feet.

The Challenge

Orthotic Industry's Status Quo

The market was saturated with generic, one-size-fits-all orthotics, leading to discomfort and suboptimal support.

Technological Barrier

Despite raising $5 million and generating a buzz with one of the most successful 3D printing Kickstarter campaigns, Wiivv faced a stumbling block - the urgency to fulfill burgeoning pre-orders due to technological limitations.

The Challenge

Orthotic Industry's Status Quo

The market was saturated with generic, one-size-fits-all orthotics, leading to discomfort and suboptimal support.

Technological Barrier

Despite raising $5 million and generating a buzz with one of the most successful 3D printing Kickstarter campaigns, Wiivv faced a stumbling block - the urgency to fulfill burgeoning pre-orders due to technological limitations.

Our Strategic Intervention

01.

Kickstarter Success

Garnered 5,000 pre-orders, setting the stage for a groundbreaking market entry.

02.

Technological Innovations

Hired a brilliant team of engineers. Overhauled the cloud infrastructure. Refined the AI algorithms.

03.

Our Comprehensive Overhaul

Seamlessly integrated the assembly line operations with the technological advancements for efficient production.

Execution and Innovation

Precision-Driven Mobile App

Developed a cutting-edge app enabling users to scan their feet with remarkable precision, creating highly accurate 3D models.

Custom Orthotic Fabrication

Advanced 3D printing technology transformed these scans into tailor-made orthotics with 0.2mm accuracy.

Intellectual Leap

Filed for pioneering patents, including one for integrating electronic sensors to analyze foot movement and gait, offering users deeper health insights.

Results

  • Pre-Order Triumph

Effortlessly delivered the initial 5,000 pre-orders within a nine-month window, overcoming the initial technology hurdle.

  • Continual Product Evolution

Launched new product versions, constantly pushing the boundaries of orthotic customization.

  • Scientific Endorsement

Empirical studies validated the effectiveness of these custom orthotics in pain mitigation and performance enhancement.

  • Expansive Customer Acquisition

Captivated over 100,000 customers, marking a significant milestone in customer reach.

  • Strategic Alliance

Attracted Bayer, a global powerhouse, leading to a lucrative licensing agreement and rebranding under the prestigious Dr. Scholl’s label.

5,000

pre-orders within a 9-month window

~$60M

valuation achieved
in 2-years

100,000

customers in
12 months

Results

  • Pre-Order Triumph

Effortlessly delivered the initial 5,000 pre-orders within a nine-month window, overcoming the initial technology hurdle.

  • Continual Product Evolution

Launched new product versions, constantly pushing the boundaries of orthotic customization.

  • Scientific Endorsement

Empirical studies validated the effectiveness of these custom orthotics in pain mitigation and performance enhancement.

  • Expansive Customer Acquisition

Captivated over 100,000 customers, marking a significant milestone in customer reach.

  • Strategic Alliance

Attracted Bayer, a global powerhouse, leading to a lucrative licensing agreement and rebranding under the prestigious Dr. Scholl’s label.

5,000

pre-orders within a 9 month window

~$60M

company valued in 2-years

100,000

customers in 12 months

Financials and Duration

Budget

$2.5 million invested in this transformative project.

Timeline

An intense 15-month period of technological development, team expansion, and strategic innovations.

Conclusion

Wiivv's journey, supported by our comprehensive strategies and innovative solutions, stands as a beacon of transformation in the orthotic industry.

Our collaboration not only resolved immediate technological challenges but also catalyzed Wiivv’s ascent as a pioneer in personalized orthotic care, culminating in a prestigious partnership with a global industry titan.

Testimonials

"High integrity, incredible resourcefulness, and battle-tested experience are three qualities that TetraNoodlebrings to any project or team."

Shamil Hargovan,

CEO at Wiivv

"TetraNoodle quickly hired a strong team, launched the platform, and scaled it very effectively."

Louis-Victor Jadavji,

Cofounder at Wiivv

Conclusion

Wiivv's journey, supported by our comprehensive strategies and innovative solutions, stands as a beacon of transformation in the orthotic industry.

Our collaboration not only resolved immediate technological challenges but also catalyzed Wiivv’s ascent as a pioneer in personalized orthotic care, culminating in a prestigious partnership with a global industry titan.

Testimonials

"High integrity, incredible resourcefulness, and battle-tested experience are three qualities that TetraNoodlebrings to any project or team."

Shamil Hargovan,

CEO at Wiivv

"TetraNoodle quickly hired a strong team, launched the platform, and scaled it very effectively."

Louis-Victor Jadavji,

Cofounder at Wiivv